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Advertising Space Reservation Application
A digital platform that manages outdoor advertising inventory through map-based viewing, availability calendars, and online reservation.
Developed for a client operating in the outdoor advertising sector (billboards, poster panels, bus stop advertising, etc.), the Advertising Space Reservation Application enables the digital management and sale of advertising inventory across a city. Potential advertisers can view all advertising spaces in the city on a map, and access detailed information about each space's location, size, estimated daily/weekly impressions, and pricing. The availability calendar shows in real time which dates an advertising space is booked or available, preventing conflicting reservation requests. The reservation process can be completed end-to-end with online payment integration, while on the sales team side, all reservations, revenue reports, and inventory occupancy rates can be tracked from a single screen through the management panel. This provides advertisers with a transparent and fast purchasing experience, while strengthening the inventory management and revenue optimization processes of the advertising space owner.
Problem
The client was manually tracking the availability of advertising spaces across the city via phone and email, which could result in the same advertising space accidentally being sold to multiple customers (conflicting reservations). Advertisers had to constantly communicate with the sales team to see which spaces were available, which slowed down the sales process. Since inventory was not kept in a centralized system, occupancy rate and revenue reporting were also difficult to perform.
Solution
With the developed platform, the entire advertising inventory became centrally managed through a map-based interface. The real-time availability calendar prevented conflicting reservations, and advertisers could directly view available spaces and make reservations without waiting for the sales team. Online payment integration accelerated the sales process, and inventory occupancy rates and revenue reports became visible in real time through the management panel.
%0'a düşürüldü
Çakışan rezervasyon oranı
%55 azalma
Rezervasyon tamamlama süresi
%100
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